Lightning Talk

In​troductory

Marketeering Myths

4:40 - 4:45 PM ET ; Epic Hall Room

Do you feel you're always chasing behind the latest trends? Is this making you feel that you're sacrificing solid ​technical foundations and fueling the need to chase technology trends? Do the terms Buzzword Babel, Jargon ​Jungle, Innovation Illusion, Marketing Mirage resonate with you? Are they describing the current frame of ​mind within engineering organizations accurately?


What 's your response as engineers? How do you navigate this as engineering managers?

Ram Iyengar

Ram Iyengar is an engineer by practice and an educator at heart. He was (cf) pushed into technology evangelism along his ​journey as a developer and hasn’t looked back since! He enjoys helping engineering teams around the world discover new and ​creative ways to work. He is a proponent of community-first product development.

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